"I first started working with Steve Nichols in the mid 1990’s. I had been dealing with someone at Gannett Outdoor at the time and we were considered too small to get their full attention and service. I initially got involved with Steve as we did some outdoor in Buffalo NY—one of three markets we were trying to break into at the time. To this day, we always point to the job done in Buffalo as one of the main reasons we have enjoyed success in building the Foxy brand name—-and the majority of that credit goes to Steve. Steve made it job number one with him—we were his priority and he was going to do everything he could to make sure our program achieved its goals in the Buffalo marketplace. By strategically working with the major retailer in the market, Steve was able to get us the locations we needed, at the right price and in a way that made it highly memorable for both the retailer and its consumers. Steve shoots straight and works effectively and efficiently get the job done—no job or market is too small. From the small outdoor poster program in Greenville, SC, to the outstanding job he has done through the years in NY and NJ, Steve has become our most trusteed marketing and media source. I cannot recall the last time we did something—either creatively or strategically—that I did not bounce it off of him for his input—-truly a valuable resource."
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